Animation
AR Awareness Poster
Augmented Reality, Motion Design, Campaign
This project challenges and critically examines the issue of mass consumption of discarded objects as a result of these celebratory rituals. Real experiences were analysed - from simplistic gatherings to Kardashian parties. From $0 to $90,000 there is a wide range of budgets - and wastage - that comes with hosting a baby shower. While not every shower is this extreme with the wastage, it is still a celebrity ritual that generates waste to some degree: from plastic cutlery to wrapping paper to balloons.
Design Process
In this project, Adobe Illustrator was selected for the illustrations, as this style is vector art. While digital drawings and Photoshop could also be used, I wanted to push myself out of my comfort zone and create vector art: something I've been wanting to explore for quite some time. To animate the gif, the app Eye-Jack was selected as it is a great platform for designing and uploading AR animations. It is easy to use and provides a QR code for any viewer to scan to see the poster come to life.
Similiar Projects
-
Animated Campaign
Our land. Our future. #GenerationRestorationis an awareness campaign targeted young adults at QUT to share the dire effects of desertification.
-
Typography + Zine
TYDE is a font that pushes the boundaries of what is a successful font by blending the line between creativity and legibility.
-
Travel Magazine Brand
Evolving Edge is an independent publishing company in the Sunshine Coast and its first issue explores the quaint town of Maleny.